نوع مقاله : علمی - پژوهشی
موضوعات
عنوان مقاله English
نویسندگان English
cooperation with competitors (coopetition) is one of the most important strategic approaches that can help compensate for deficiencies in the healthcare supply chain and plays an important role in line with the general policies of the health system in Iran. Coopetition can occur in different contexts. It is necessary to identify those in order to make optimal decisions. In this research, these platforms have been identified and prioritized. In the first stage, with the qualitative approach, semi-structured interviews and thematic analysis, 22 platforms were identified for realizing co-competition. These platforms were grouped in the form of 10 main categories, which are: "negotiating contracts with insurance companies to determine tariffs", "waste management", "information sharing", "human resources", "medical raw materials", "joint investment", "Medical Services", "Advertising and Marketing", "Medical Equipment", "Non-Medical Equipment". In the second stage, using the ordinal priority approach (OPA), the platforms were ranked and it was determined that "information sharing" and "medical services" are the most important from the point of view of experts. At the macro level, it is necessary to develop information sharing infrastructure and provide incentives to companies active in this field. Also, the presence of legal and economic consulting teams in the Ministry of Health is required to manage competitive projects. At the micro level, it is necessary for hospitals to employ capable managers who have the possibility to lead these projects. It is also very important to pay attention to new markets in the field of health tourism.
کلیدواژهها English