Quarterly Journal of The Macro and Strategic Policies

Quarterly Journal of The Macro and Strategic Policies

Providing the Digital Transformation Model in Specialized Banks of the Country, in line with the General Policies of the Sixth Development Plan

Document Type : Research/Original/Regular Article

Authors
Adel Neyestani 1
Alireza Derakhshan 2
Ghanbar Abbaspour Esfadan 3
Ashraf Shah mansoury 3
1 PhD student in Information Technology Management, Faculty of Management, Islamic Azad University, Tehran South Branch, Tehran, Iran
2 Assistant Professor, Department of Information Technology, Management,, Faculty of Management,, Islamic Azad University, South Tehran Branch,, Tehran, Iran
3 Assistant Professor, Department of Industrial Management, Faculty of Management, Islamic Azad University, South Tehran Branch, Tehran, Iran
10.30507/jmsp.2024.435854.2684
Abstract
In recent years, digital transformation has become an important topic in the field of information systems research, as well as in practice for organizations around the world. Researches conducted in recent years emphasize that digital transformation has the greatest impact on business perspectives. organization and this issue goes far beyond technological changes in an organization. Since in the general policies of the 6th Development Plan, information technology matters, innovation and security of the space of information production and exchange are emphasized, therefore due to the weak attitude and necessary attention to the effects and consequences of digitalization of banking processes, this research aims to provide a model for Digital transformation was carried out among Iran's specialized banks, so that managers who are experienced in this competitive industry can improve customer experience by using emerging technologies. The statistical population of this research includes 219 managers, experts, experts and experts The specialty of the country is used. In this study, after identifying the factors affecting the digital transformation in Iran's specialized banks with the fuzzy Delphi technique, to analyze the data and obtain the expected results from the fuzzy DIMATEL method to determine the relationships and how the factors affect each other and from the analysis network process method It was used for weighting and prioritizing the factors by taking into account the internal relationship determined by the Fuzzy DIMATEL method.The findings showed that among the main factors, the factors of "governance", "infrastructure", "customer experience","employees" and "rules" affect other factors, namely"business", "processes" and "risk".
Keywords
Digital Transformation
Digital Banking
Specialized Banks

Subjects

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Quarterly Journal of The Macro and Strategic Policies
Volume 12, Issue 48
Winter 2025
Pages 897-938

  • Receive Date 15 January 2024
  • Revise Date 01 February 2025
  • Accept Date 19 February 2024