The Sustainable Marketing Strategy for Smart Energy Networks based on Implementing the Science and Technology General Policies

Document Type : Research/Original/Regular Article

Authors

1 MA Student of Strategic MBA, Faculty of Management, Kharazmi University, Tehran, Iran

2 Assistant Professor, Department of Practical Management and IT, Faculty of Management, Kharazmi University, Tehran, Iran

3 Assistant Professor, Department of Financial Mathematics, Faculty of Financial Sciences, Kharazmi University, Tehran, Iran

Abstract

Energy is one of the popular and important industries in the world. Currently, technologies and other areas of knowledge such as IT, have increased the productivity of the energy industry. In the current ecosystem of the energy management, the internet of things in the smart network has gained much of a potential due to its advantages in different areas. Based on the general policies in science and technology and the access to the advanced science and technology in this area, suggesting strategies for marketing in the energy industry is needed, considering the modern technologies. Therefore, the current study suggests some strategies for more productivity of energy. The analysis of the marketing in the smart energy network and the related model could be done for the sake of better productivity from energy. The ideal model means the most appropriate marketing strategies. This study analyzes the potentials and limitations of the macro-strategies of development based on the internet of things. The research borrows SWOT and QSPM models in this regard. In addition, a general defensive approach for using the internet of things in the area of energy is put forth as a result of the study, through which the internet of things could be used in strategic energy industries.

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Main Subjects

References

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Quarterly Journal of The Macro and Strategic Policies
Volume 9, Issue 35 - Serial Number 3
November 2021
Pages 444-473

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