Document Type : Research/Original/Regular Article
Authors
1
PhD student in Information Technology Management, Faculty of Management, Islamic Azad University, Tehran South Branch, Tehran, Iran
2
Assistant Professor, Department of Information Technology, Management,, Faculty of Management,, Islamic Azad University, South Tehran Branch,, Tehran, Iran
3
Assistant Professor, Department of Industrial Management, Faculty of Management, Islamic Azad University, South Tehran Branch, Tehran, Iran
10.30507/jmsp.2024.435854.2684
Abstract
In recent years, digital transformation has become an important topic in the field of information systems research, as well as in practice for organizations around the world. Researches conducted in recent years emphasize that digital transformation has the greatest impact on business perspectives. organization and this issue goes far beyond technological changes in an organization. Since in the general policies of the 6th Development Plan, information technology matters, innovation and security of the space of information production and exchange are emphasized, therefore due to the weak attitude and necessary attention to the effects and consequences of digitalization of banking processes, this research aims to provide a model for Digital transformation was carried out among the specialized banks of Iran so that the managers in this competitive industry could improve the customer experience by using emerging technologies. In this study, after identifying the factors affecting the digital transformation in Iran's specialized banks with the fuzzy Delphi technique, to analyze the data and obtain the expected results from the FUZZY DIMATEL method to determine the relationships and how the factors affect each other and from the analysis network process method It was used for weighting and prioritizing the factors by taking into account the internal relationship determined by the FDIMATEL method. The findings showed that among the main factors, the factors of "governance", "infrastructure", "customer experience", "employees" and "rules" affect other factors, namely "business", "processes" and "risk".
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