نوع مقاله : گردآوری و مروری
نویسندگان
1 دکتری کارآفرینی گرایش آموزش عالی، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران
2 دانشیار گروه مدیریت آموزشی، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران
3 دانشیار گروه مدیریت، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران
4 دانشیار گروه مدیریت صنعتی، واحد بابلسر، دانشگاه دولتی، بابلسر ، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The purpose of this study was to present a model of commercialization of knowledge based products with an emphasis on resistance policies in knowledge based companies based in northern growth centers (Golestan and Mazandaran). The research, in terms of purpose, applied and in terms of research method, The mixing type is the statistical society of the research in the qualitative section including academic experts and relevant managers and experts in knowledge based compan. The data gathering tool was a researcher-made interview and interview. For data analysis, the coding method was used in the qualitative section and in the quantitative part, a confirmatory factor analysis was used. Designed with 7 indicators in commercialization and 5 indicators in resistance economy. Data were gathered using a questionnaire designed with 87 items ) and analyzed by SPSS and PLS software. According to the results of exploratory and confirmatory factor analysis, the indicators are: 1. individual, 2. managerial and organizational 3. cultural-cultural 4. rules and approvals 5. financial and economic 6. marketing and sales ability and 7. Technological capabilities explaining commercialization components and indicators 1. Management and Economics 2. International Indicators 3. National Production 4. Strategic Indicators and 5. The pattern of consumption patterns as indicators and indicators of resistance economy was identified and ranked and ranked based on the Matrix-Performance-Performance Analysis (IPMA) matrix in the model. Also, with regard to the confirmation of path coefficient, t statistic and p-value, resistance indexes on commercialization have a significant and direct effect.
کلیدواژهها [English]